Course

FRANCHISE MATCHING PROCESS: MATCH WITH DISCIPLINE

By KnowLay

Master the essentials of finding the perfect franchise fit. This course guides you through evaluating options, understanding your strengths, and making informed decisions.

Syllabus

Curriculum

28 chapters28 lessons4h 6m

    • FROM PROFILING TO MATCHINGVideo10m
    • THE MATCHING FUNNELVideo9m
    • BRAND RESEARCH SOURCESVideo9m
    • FDD-BASED INITIAL SCREENINGVideo10m
    • FINANCIAL FIT SCREENINGVideo10m
    • OPERATING MODEL FIT SCREENINGVideo10m
    • TERRITORY AVAILABILITY CHECKVideo9m
    • VALIDATION CALL PREVIEW (ITEM 20 CHECK)Video10m
    • BUILDING THE SHORTLIST: 2-4 STRONG MATCHESVideo10m
    • THE PRESENTATION MEETING STRUCTUREVideo8m
    • PRESENTING EACH BRAND, THE COMMON TEMPLATEVideo9m
    • PRESENTING DOWNSIDES, THE HONESTY DISCIPLINEVideo8m
    • HANDLING CLIENT PUSHBACKVideo8m
    • THE HANDOFF, INTRODUCTION TO FRANCHISORVideo9m
    • WARM VS. COLD INTRODUCTIONSVideo9m
    • COORDINATING THE FULL VETTING FLOWVideo9m
    • FRANCHISOR RELATIONSHIP MANAGEMENT - LONG-TERMVideo10m
    • MULTI-BRAND PORTFOLIO STRATEGYVideo10m
    • ROLE-PLAY: PRESENTING OPTIONSVideo9m
    • KNOWLEDGE-CHECK QUIZVideo9m
    • QUIZ ANSWER KEY & RATIONALEVideo9m
    • GLOSSARY RECAP, THIS TOPICVideo10m
    • COMPANION WORKSHEETSVideo10m
    • WRAP-UP, AND WHAT COMES NEXTVideo9m
    • THANK YOUVideo5m
    • TestQuiz