Course

THE LASH STUDIO EMPLOYER BRAND

By KnowLay

Build a strong employer brand for your lash studio to attract talent and enhance your reputation. Discover strategies to engage employees and appeal to potential hires.

Syllabus

Curriculum

27 chapters27 lessons2h 23m

    • What Artists Believe About Working for YouVideo6m
    • A Studio Has Two Brands, Speaking to Two AudiencesVideo6m
    • The Only Choice Is Deliberate or AccidentalVideo5m
    • The Signature Cannot Be FakedVideo6m
    • Give the Signature a Coherent CenterVideo5m
    • The Genuine Answer to Why Work HereVideo5m
    • A Signature for Everyone Is a Signature for No OneVideo5m
    • Built by the Lived Reality of Working ThereVideo6m
    • The Most Credible Voice Is the One Who Works ThereVideo6m
    • The Brand Spreads as Tales, Not TaglinesVideo6m
    • A Good Reality Unknown Draws No TalentVideo5m
    • The Same Identity Across Every TouchpointVideo6m
    • A Strong Signature Is a FilterVideo5m
    • The Exit Shapes the Brand as Powerfully as the WorkVideo5m
    • You Are the Face and the SubstanceVideo5m
    • Stand for Something Particular, Not Generic GoodnessVideo6m
    • The Signature Keeps People, Not Just Attracts ThemVideo6m
    • Close the Gap Between What You Say and What They LiveVideo5m
    • Make the Invisible Reputation VisibleVideo5m
    • The Signature Accumulates, Story by Story, Year by YearVideo6m
    • The Predictable Ways the Signature Goes WrongVideo5m
    • Known Throughout the Community as a Place ArtistsVideo5m
    • Begin Earning the Signature This WeekVideo5m
    • Earn the Signature Artists RecognizeVideo5m
    • TestQuiz