Course

THE EXPANSION

By KnowLay

Discover how to thoughtfully expand your studio's offerings, client segments, and markets while staying true to your core identity and values.

Syllabus

Curriculum

27 chapters27 lessons2h 49m

    • Extending the Studio Into the NewVideo6m
    • Expand Outward From a Strong CoreVideo6m
    • Reaching Into the New, Not Copying the SameVideo7m
    • You Can Only Reach From StrengthVideo6m
    • Four Frontiers Open Around the CoreVideo7m
    • Reach the Nearest Ground FirstVideo7m
    • Broad and Solid, or Wide and HollowVideo7m
    • Become More Without Losing YourselfVideo6m
    • Widening What the Studio DoesVideo6m
    • Widening Whom the Studio ServesVideo7m
    • Widening Where the Studio ReachesVideo7m
    • Widening How the Studio EarnsVideo7m
    • Test the Frontier Before You CommitVideo6m
    • The Frontier Always Glitters From AfarVideo6m
    • Reach on the Strength You Already OwnVideo7m
    • Count the Full Price, Not Just the MoneyVideo6m
    • Guard the Center Through Every ReachVideo7m
    • Reach, Let It Settle, Then Reach AgainVideo6m
    • Reach With Your Eyes OpenVideo7m
    • Reach in the Right SeasonVideo7m
    • The Patterns That Spoil ExpansionVideo6m
    • A Studio Grown Wide and StrongVideo7m
    • Begin From the Core You OwnVideo6m
    • Wider and Stronger, TogetherVideo6m
    • TestQuiz