Course

Online marketing, social and content

By KnowLay

Transform your approach to online marketing by inviting clients through engaging content. Master the art of authentic communication in the regulated world of franchising.

Syllabus

Curriculum

27 chapters27 lessons2h 7m

    • Helpful Content Earns Attention And TrustVideo5m
    • Teach First, Sell LaterVideo5m
    • Three Aims Of Good Online ContentVideo5m
    • Educate Online, Then Refer To ProfessionalsVideo5m
    • Learning Goals For Online MarketingVideo5m
    • Lead With Education, Not PromotionVideo5m
    • Choose A Couple Of Channels And Do Them WellVideo4m
    • Aim For Consistency Over ViralityVideo5m
    • Build Trust, Not HypeVideo5m
    • Engage Authentically With Your AudienceVideo5m
    • Stay Professional In Every Public ReplyVideo5m
    • Keep Content Honest And CompliantVideo5m
    • Your Content Is Your VoiceVideo5m
    • Helpful Content Versus Salesy ContentVideo5m
    • Consistent Presence Versus Chasing ViralityVideo5m
    • Online Marketing Myths And Risk SignalsVideo5m
    • Educate Through Content, Then Refer OutVideo5m
    • Four Pillars Of Online MarketingVideo5m
    • How Jack Marketed Online HonestlyVideo5m
    • Four Habits For Marketing Online HonestlyVideo5m
    • Online Marketing Concepts ChecklistVideo5m
    • Honesty And Disclosure Protect TrustVideo5m
    • Recap Of Online Marketing And ContentVideo5m
    • Closing Thoughts On Online MarketingVideo5m
    • TestQuiz