Course

Positioning And Personal Brand For Consultants

By KnowLay

Discover how to stand out and build trust in a crowded market by defining your personal brand and positioning. Engage deeply with your audience and leave a lasting impression.

Syllabus

Curriculum

27 chapters27 lessons2h 22m

    • Positioning Shapes How Clients Perceive YouVideo5m
    • Your Personal Brand Is A Promise You KeepVideo7m
    • Three Parts Of Positioning Niche Difference And StoryVideo5m
    • Build Your Brand Within Professional BoundariesVideo6m
    • What You Will Learn About Personal BrandingVideo4m
    • Finding A Niche Where Strengths Meet Client NeedsVideo4m
    • Know And Lead With Your Point Of DifferenceVideo6m
    • Be Clear About Who You ServeVideo6m
    • Explain Clearly How You Help ClientsVideo5m
    • Telling Your Authentic Personal StoryVideo5m
    • Keep Your Brand Consistent Across TouchpointsVideo4m
    • Reputation Built Slowly Through Earned TrustVideo6m
    • Your Values Show Through Everything You DoVideo6m
    • A Clear Niche Versus Serving EveryoneVideo5m
    • An Authentic Story Versus A Polished MaskVideo6m
    • Myths And Risk Signals In Personal BrandingVideo6m
    • Educate Then Refer As Your Brand's FoundationVideo6m
    • Four Pillars Of A Personal BrandVideo6m
    • How Hugo Built His Consulting BrandVideo5m
    • Four Habits To Build A Memorable BrandVideo6m
    • Concept Check On Positioning And Personal BrandVideo5m
    • An Honest Brand Protects Client TrustVideo5m
    • Recap Of Positioning And Personal BrandVideo6m
    • Well Done Shaping A Brand That Is YoursVideo5m
    • TestQuiz