Course

HOW TO POSITION A NAIL SALON AS PREMIUM

By KnowLay

Elevate your nail salon's brand to attract affluent clients and increase profits. Discover effective strategies to stand out in the competitive market.

Syllabus

Curriculum

31 chapters31 lessons2h 18m

    • What “Premium” Really MeansVideo4m
    • Where Does Your Salon Sit Today-Video4m
    • The Mindset ShiftVideo4m
    • The Discount Mind vs The Premium MindVideo5m
    • Why Discounting Quietly Destroys YouVideo5m
    • The Four Pillars Premium Rests OnVideo5m
    • Clients decide what you are worth in secondsVideo5m
    • The First Thirty Seconds Decide the PriceVideo5m
    • Your Space Speaks Before You DoVideo5m
    • Luxury Is Felt Before It Is UnderstoodVideo5m
    • Your Team Is the Brand, in Human FormVideo5m
    • People do not pay more for better nails.Video4m
    • Premium Pricing PsychologyVideo5m
    • Why Low Prices Repel the Right ClientsVideo5m
    • Give Clients Room to ClimbVideo5m
    • How to Say Your Price Without FlinchingVideo5m
    • Promotions Without Poisoning Your PriceVideo5m
    • The Experience & The ShiftVideo5m
    • Design One Moment Worth Talking AboutVideo5m
    • Consistency Is the Real LuxuryVideo5m
    • Curate Your Clientele, GentlyVideo5m
    • Tell the World Who You AreVideo5m
    • Climb to Premium, Don’t LeapVideo5m
    • What Quietly Drags Salons Back to DiscountVideo5m
    • From Busiest and Broke to Booked and ProudVideo4m
    • Five Moves Toward PremiumVideo5m
    • How to Position a Nail Salon as Premium Instead ofVideo5m
    • How to Position a Nail Salon as Premium. End of courseVideo4m
    • TestQuiz