Course

UNDERSTANDING A CLIENT'S PROFILE AND MOTIVATION

By KnowLay

Master the art of uncovering a client's true motivations for business ownership. Build essential skills to better understand and support your clients on their journey.

Syllabus

Curriculum

27 chapters27 lessons2h 24m

    • What Draws People InVideo6m
    • Surface Reasons, Deeper DriversVideo5m
    • Common Reasons People Explore FranchisingVideo6m
    • Listen, Reflect, ReferVideo6m
    • Goals for Reading Client MotivationVideo5m
    • Skills They BringVideo6m
    • Values That Guide ThemVideo5m
    • Comfort With RiskVideo5m
    • The Client_s Family SituationVideo6m
    • Time and Energy to InvestVideo6m
    • The Life They WantVideo6m
    • True Motivation Beneath the SurfaceVideo6m
    • Listening Is the WorkVideo5m
    • Stated Versus Real MotivationVideo5m
    • Two Different Risk ProfilesVideo6m
    • Myths and Risk SignalsVideo6m
    • Educate, Then ReferVideo5m
    • Four Pillars of a Client ProfileVideo6m
    • Priya Finds Her WhyVideo6m
    • Skills That Build TrustVideo6m
    • Key Concepts for Understanding ClientsVideo6m
    • Listen, Never JudgeVideo6m
    • Key Takeaways on Client MotivationVideo5m
    • Building Real Listening SkillVideo6m
    • TestQuiz